Babies – The Ultimate Influencers
Perfect Marketing GoldIf you’re pregnant and hoping to cash in on the birth of your child, Paul Desisto would be the man to talk to. He has overseen roughly $30 million in marketing deals with reality television starts, and has spoken candidly about what makes baby and pregnancy related marketing so successful on social media. According to him, it’s a matter of the perfect storm. Which is to say, there are many Instagram influencers these days, by not all of them are pregnant, or have any intention of having children. So, when one of the big social media faces does get pregnant, it’s a big deal. In other words, it’s a matter of striking while the iron is hot. The marketing potential is ripe for the picking, and whether its baby showers, sponsored newborn designer clothing, toys or cribs, cots, dummies or anything else, babies of celebs fast become tiny trendsetters in their own right. Interestingly, it’s not only the celebs with millions of Instagram followers who have become big time influencers. Prince William and Kate Middleton’s children have sparked global trends, and anything that George, Charlotte and now baby Louis are photographed wearing sells out almost instantaneously. Brands that dress these little royals (and their mum) reap the rewards by selling out within minutes, and once again highlight just how popular social media marketing can be, even when it is unintentional. Source: People
Millennial MaturationIt is easy to identify the key to the whole situation; pregnancy and child bearing is now becoming a big part of the millennial generation. The time has come for millennial families to grow, and so the attention of the generation shifts from one gear to another, therefore changing the focal point of trendsetting marketers. The biggest part of the situation being, of course, that millennial eyes are still firmly, where they’ve always been; on social media. Increasingly more babies are the new big influencers on Instagram, Facebook, and other popular social media platforms. Instagram, at present, is settling into being one of the most popular instant-buy venues in the world, so it stands to reason that celebrities like Khloé Kardashian would be taking full advantage. If anything, Instagram should be buckling in for what will likely be a very baby-centric future. Or if we’re in luck, Khloé will have a second child, and repeat the same glorious display a second time. Which she would do for her family, of course, not the marketing opportunities...